What is the framework to a great video ad?

Crafting a compelling video ad involves a strategic framework that captivates the audience's attention, communicates the product's benefits, addresses pain points, provides social proof, and prompts action. Here's an expanded breakdown of each element:

1. Eye/ear catching hook: Start with a powerful hook that grabs viewers' attention within the first few seconds. This could be a visually stunning scene, an intriguing question, a surprising statement, or an emotional appeal. The goal is to make viewers curious and entice them to keep watching.

   
   

2. Product benefits: Clearly communicate the key benefits of your product or service. Focus on how it solves a problem or fulfils a need for your target audience. Highlight the unique features or advantages that set your product apart from competitors. Use visuals, text overlays, or narration to emphasize these benefits.

   
   

3. Product demonstration: Show the product in action to demonstrate how it works and how it can improve the viewer's life. Use dynamic visuals, demonstrations, or testimonials to illustrate the product's effectiveness and usability. This helps viewers visualize themselves using the product and understand its value.

   
   

4. Identifying a Problem/Pain points: Address common pain points or challenges that your target audience faces, and position your product as the solution. Use storytelling or real-life scenarios to evoke empathy and show viewers why they need your product. By empathizing with their struggles, you can create a stronger emotional connection and motivation to take action.

   
   

5. Social proof/Validation: Incorporate social proof elements such as customer testimonials, reviews, ratings, or endorsements from influencers or experts. This helps build trust and credibility with viewers by showing that others have had positive experiences with your product. Use visuals or text overlays to highlight key testimonials or accolades.

   
   

6. Call to action: End the video with a clear and compelling call to action that prompts viewers to take the next step, whether it's making a purchase, signing up for a free trial, visiting your website, or following you on social media. Use actionable language and visually reinforce the CTA with on-screen text or graphics. Make it easy for viewers to act immediately by providing clickable links or contact information.

What's the best way to actually record the content?

When creating content we want to be as efficient and effective with our time as possible, or we'll just spend days achieving absolutely nothing.

The strategy we use to ensure were not spinning our tires is called Content Blocking.

So what is content blocking?

Content blocking is when we use record 6 different hooks, 3 different cores and 3 different call to actions (CTAs).

What makes the content blocking strategy soo effective?

By using this strategy we can mix and match all the different combinations of hooks, cores and CTAs to get a total amount of 54 videos! All while spending a minimal amount of time recording all this content. Want to know what's even better? Thanks to the way these paid advertising systems are designed, you can upload all 54 variations of the video and the algorithm will automatically figure out which of the 54 variations will give you the best bang for your buck.

So the short version is using the content blocking strategy will save you time and get you a high performing ad, all with minimal effort. It doesn't get better than that.